Outbound lead generation is labor-intensive, but organize it efficiently and it can be the most effective method of gaining attention from companies who demand those services.
iPaaScity organizes lead-gen campaigns using social media, and email.
We use crowdsourcing in social media to build community and identify SQLs and MQLs to pursue. Depending on the program, we combine direct outreach via LinkedIn and email to get sales teams introductions to prospects faster.
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